
Been a while. Fancy coming in for a fresh cut?
Real people behind it. Nothing happens without your yes.
Book a complimentary reviewBuilt first for my dad Najib’s hotel in Jordan.

Been a while. Fancy coming in for a fresh cut?
Hears your promises. Follows through. Asks before acting.
Rifda gives your business a team of Wafis and a real person who find you money and handle the busy work. Nothing happens without your yes.
Get your evenings back. Stop answering texts at 11pm.
You don’t need to be a tech person to get the best of technology.
Your Wafis
Same Wafi, a different hat for each part of your day.

Try it
Your business value partners

Business Value Partner
Sets the plan with you and checks the work.
Your 90-day plan

Business Value Partner
Works alongside your Wafis and steps in when something needs a person.
More partners are joining as we grow.
A computer that is yours alone, with a team of Wafis each doing a different job: bookings, calls, follow-ups, reviews, marketing, invoicing and admin.

A dedicated number for your business. Wafi answers calls and drafts texts; nothing sends without your yes.

Barbers, hotels, contractors and more.


115 WhatsApp messages in a week, in Arabic, plus 22 voice sessions.
Wafi is part of the working day now.
49 repeat guests, now reachable directly.
Direct bookings tracked from 11 Oct

“Every Monday, every Tuesday, every Wednesday, every Thursday… they’re gonna take the spot. They’re gonna come.”Max, owner, Max Barber, Kerrisdale
From one voice note → to 183 personal texts
Approval to first send: the same afternoon at Max Barber
$600+ a month from regulars who came back after a win-back text
The first week: 11 bookings and $435 completed (+$110 upcoming), from one voice-note “yes” and 183 personal texts.
183 personal texts, 7 STOPs honoured instantly, 5 people skipped on purpose.

Wafi checks Max’s availability: an open chair tomorrow at 2pm.
You say yes. Wafi texts your barber: “Can you snap a pic of the chair?”
A real photo from the shop comes back.
Wafi writes the Instagram post.
The post goes live.




Open chair
Tomorrow · 2pm
Kerrisdale · Book through the link in bio
maxbarbervcv One chair open tomorrow at 2pm 💈 Fresh cut, no wait. Book through the link in bio.
It asks. You say yes.
Start with what matters. Keep what earns its place.
You and your person at Rifda choose the work worth doing.
Talk on WhatsApp or by voice, in English or Arabic.
Your company brain and crew prepare the drafts and follow-ups.
Review what goes out. Your partner briefs you each morning.
Organise notes. Draft replies. Keep track of promises. Bring you the morning brief.
Texts, posts and bookings wait for your approval. Yes / Kill, right in WhatsApp.
Nothing goes out without your tap. Your person at Rifda stays attached.
Works with
Wafi speaks 25+ languages, so your customers can text or call in theirs.
Real people who work alongside your Wafis and step in when something needs a human.
AI on its own doesn’t know your business. We build each Wafi's brain and train it on yours, so it works your way. In your first month, your business value partner trains your Wafi and your system by hand, so it’s 29× better at your business. Then we check its work.

Business Value Partner
Former management consultant at Deloitte Digital (2021–2024).
“It started in Arabic as naam, ‘yes.’ So you only have to answer one thing: yes or no.”Zaha

Business Value Partner
Works alongside your Wafis and steps in when something needs a person.
More partners are joining as we grow.
Rifda is the company: a real person plus the setup behind it. Wafi is your AI teammate that does the work day to day.
Yes. Every business gets a real person, like Zaha, who checks Wafi's setup, steps in when something needs a person, and picks up the phone when you call.
No. Wafi is built on the best AI models, ChatGPT among them, but it’s set up for your business, works in your own tools, and has a real person checking its work.
A pilot is CA$1,500, then CA$800 a month.
No. If you can send a text, you can work with Wafi.
Yes. Your business info stays in your own accounts and is only used to do your work.
Nothing goes out without your Yes, so you see every reply, post or change before it happens.
Yes, any time.
Yes. Wafi already works in English and Arabic for our clients.
CA$1,500
Then CA$800/mo
We price on the value we create for you. Cancel any time.
A short call about how your days run.
Where promises, messages and follow-ups get lost.
What your crew would do first, in plain words.
If it fits, we start a 30-day pilot.
A small Rifda device you wear through the day. Talk your day through, and Wafi takes it from there.


