Working with 11 owner-run businesses

It’s handled.

Your operating partner, so the everyday runs without you.

Real people behind it. Nothing happens without your yes.

Book a complimentary review

Built first for my dad Najib’s hotel in Jordan.

Max Barber · Kerrisdale
WafiYour business partner
Your brief / each morning
Good morning. I’ve prepared your follow-ups and today’s Open Chairs draft.
Voice note → draft
0:03
Let’s bring the regulars back.
I’ve drafted a warm follow-up. Take a look before I send it.
Draft / win-back text

Been a while. Fancy coming in for a fresh cut?

YesKill
Message

Hears your promises. Follows through. Asks before acting.

You can’t step away. Every call, text and booking runs through you.

Rifda gives your business a team of Wafis and a real person who find you money and handle the busy work. Nothing happens without your yes.

Here’s who’s on it.

Get your evenings back. Stop answering texts at 11pm.

You don’t need to be a tech person to get the best of technology.

Your Wafis

One Wafi, every job.

Same Wafi, a different hat for each part of your day.

Wafi

Try it

What would Wafi do for you?

Your business value partners

Real person
Zaha Al-Hmoud

Zaha Al‑Hmoud

Business Value Partner

Sets the plan with you and checks the work.

Your 90-day plan

Real person
Sandra Liu

Sandra Liu

Business Value Partner

Works alongside your Wafis and steps in when something needs a person.

Growing

+ more joining

More partners are joining as we grow.

Your own private computer

A computer that is yours alone, with a team of Wafis each doing a different job: bookings, calls, follow-ups, reviews, marketing, invoicing and admin.

Illustrated private business computer
  • Bookings
  • Phone
  • Follow-ups
  • Reviews
  • Marketing
  • Invoicing
  • Admin

Your own business phone number

A dedicated number for your business. Wafi answers calls and drafts texts; nothing sends without your yes.

Illustrated dedicated business phone number

For owners on the floor, in the chair, on site.

Barbers, hotels, contractors and more.

A lineup of illustrated blue business partners, each outfitted for a different business

Small moments.
Real work.

Reception and lobby at Azmal Hotel & Suites, Irbid, with the AZMAL plaque
Najib, owner ·

From a phone full of chats
to a hotel run from WhatsApp

115 WhatsApp messages in a week, in Arabic, plus 22 voice sessions.

Wafi is part of the working day now.

49 repeat guests, now reachable directly.

Direct bookings tracked from 11 Oct

A cut in progress at a Max Barber station in Kerrisdale
“Every Monday, every Tuesday, every Wednesday, every Thursday… they’re gonna take the spot. They’re gonna come.”Max, owner, Max Barber, Kerrisdale

Win-back texts bring Max
$600+ a month.

From one voice note → to 183 personal texts

Approval to first send: the same afternoon at Max Barber

  • Sam“Yes, book me Thursday”
  • Jordan“Saturday morning works”
  • Alex“Been meaning to. Friday?”
  • Chris“Yes please, same barber”
  • Taylor“Book me in next week”

$600+ a month from regulars who came back after a win-back text

The first week: 11 bookings and $435 completed (+$110 upcoming), from one voice-note “yes” and 183 personal texts.


183 personal texts, 7 STOPs honoured instantly, 5 people skipped on purpose.

Max, owner, Max Barber, Kerrisdale
More footage
How it works at Max Barber

From an open chair
to a live post.

  1. 01

    Spots open chairs

    Wafi checks Max’s availability: an open chair tomorrow at 2pm.

  2. 02

    You approve a photo request

    You say yes. Wafi texts your barber: “Can you snap a pic of the chair?”

  3. 03

    The photo arrives

    A real photo from the shop comes back.

  4. 04

    Drafts the post

    Wafi writes the Instagram post.

  5. 05

    Max taps Yes

    The post goes live.

WafiMax Barber desk
01
Availability · tomorrow
One chair open tomorrow at 2pm.
02
Can you snap a pic of the chair?
To: a barber
03
Max Barber shopfront
04
05
YesKill
Posted to Instagram ✓

A conversation.
Then a system.

It asks. You say yes.

Start with what matters. Keep what earns its place.

  1. 01

    Find the promise.

    You and your person at Rifda choose the work worth doing.

  2. 02

    Meet your partner.

    Talk on WhatsApp or by voice, in English or Arabic.

  3. 03

    Put it to work.

    Your company brain and crew prepare the drafts and follow-ups.

  4. 04

    You give the yes.

    Review what goes out. Your partner briefs you each morning.

Nothing goes out without your yes.

Act

Prepare the work.

Organise notes. Draft replies. Keep track of promises. Bring you the morning brief.

Ask

Before anything goes out.

Texts, posts and bookings wait for your approval. Yes / Kill, right in WhatsApp.

Always

Your control stays with you.

Nothing goes out without your tap. Your person at Rifda stays attached.

If it has a login, Wafi can work in it.

Built on OpenAI, Anthropic and Grok.

Works with

Wafi speaks 25+ languages, so your customers can text or call in theirs.

Book a complimentary review

Meet your business value partners

Real people who work alongside your Wafis and step in when something needs a human.

AI on its own doesn’t know your business. We build each Wafi's brain and train it on yours, so it works your way. In your first month, your business value partner trains your Wafi and your system by hand, so it’s 29× better at your business. Then we check its work.

Zaha Al-Hmoud

Zaha Al‑Hmoud

Business Value Partner

Former management consultant at Deloitte Digital (2021–2024).

“It started in Arabic as naam, ‘yes.’ So you only have to answer one thing: yes or no.”Zaha
Sandra Liu

Sandra Liu

Business Value Partner

Works alongside your Wafis and steps in when something needs a person.

+ more joining

More partners are joining as we grow.

Ask Wafi

Good questions.

How are Rifda and Wafi different?

Rifda is the company: a real person plus the setup behind it. Wafi is your AI teammate that does the work day to day.

Is there a real person behind it?

Yes. Every business gets a real person, like Zaha, who checks Wafi's setup, steps in when something needs a person, and picks up the phone when you call.

Is it just ChatGPT?

No. Wafi is built on the best AI models, ChatGPT among them, but it’s set up for your business, works in your own tools, and has a real person checking its work.

What does it cost?

A pilot is CA$1,500, then CA$800 a month.

Do I need to be techy?

No. If you can send a text, you can work with Wafi.

Is my data private?

Yes. Your business info stays in your own accounts and is only used to do your work.

What if it gets something wrong?

Nothing goes out without your Yes, so you see every reply, post or change before it happens.

Can I cancel?

Yes, any time.

Does it work in other languages?

Yes. Wafi already works in English and Arabic for our clients.

Start with a complimentary review

30-day pilot

CA$1,500

Then CA$800/mo

We price on the value we create for you. Cancel any time.

  1. 01

    Tell us about your business

    A short call about how your days run.

  2. 02

    We look for the slips

    Where promises, messages and follow-ups get lost.

  3. 03

    See your first Wafis

    What your crew would do first, in plain words.

  4. 04

    You decide

    If it fits, we start a 30-day pilot.

Book a complimentary review
In the box

Wafi hands you the box.

A small Rifda device you wear through the day. Talk your day through, and Wafi takes it from there.

Najib, owner ·
The Rifda box, the welcome card with Wafi and the round Rifda pendant on a wooden desk
The card
The closed Rifda box, night-sky lid with the rifda wordmark and It’s handled.
The box
The open box: dock, pendant and cord in navy foam, lid reading It’s handled.
Inside
  1. 01Charge it on the dock.
  2. 02Wear it through your day.
  3. 03Talk it through. We’ll take it from there.